Today I finished designing the landing page for my startup Kami, an online prevention service for type 2 diabetes (T2D).
The goal is to project simplicity, because T2D is extremely hard to understand. Kami's mantra is to "minimize friction down to levitation", just like a frictionless bullet train. One of the main reasons patients drop treatment is precisely all the obstacles they find to maintain healthy habits. So our landing page tries to convey that notion.
Used Figma and the incredible illustrations by Storyset.
The goal is to project simplicity, because T2D is extremely hard to understand. Kami's mantra is to "minimize friction down to levitation", just like a frictionless bullet train. One of the main reasons patients drop treatment is precisely all the obstacles they find to maintain healthy habits. So our landing page tries to convey that notion.
Used Figma and the incredible illustrations by Storyset.
