Mar 12, 2019
Production release
Launched raybaby commercially. For the first time - we moved from beta feedback testing (through KS adopters) to real customers using it. We realised that most customers found raybaby hard to use as they never used a "non-contact" product before, so we realised a lot of onboarding, comms would have to focus on education of the product itself. This happens to most "category-defining" products (like polywork). 😉