Ben Schmidt

Have you ever been in the room when someone says something like, "Okay, now how do we make this interesting?"

I have. But be careful...because the idea of making something interesting is a trap. 

Something is interesting. Or it isn't. And no matter your talent, you can't make some thing interesting. You can only try to trick people into thinking it is so.

Appreciate options in Email products like Mailpoet, where I can set a "here's what new on the blog" email to fire on a certain day each month (but only if there is something new to share). Feels less spammy, more about rewarding people who've given their email to the list with stuff that could be worth their time. 

Also am experimenting with yanking transcripts out of Zoom meetings via Otter.ai and turning them into meta content for [this particular] blog.

I DO enjoy how it's "low effort" compared to some other forms of content writing. But more-so digging:

1. Being able to turn "day to day" business activities into funky creative things for folks to enjoy 
2. A "non-markety" way to convey/capture the different voices/personality of startup founders/leaders/team members getting the work done 

(Re: #2, much closer to the "sitting at the table listening to interesting people have a conversation" approach I first fell hard for @ the Slate Movie Club)

Excited to join Animalz as Content Marketing Manager! 🎉