read a book
Measure What Matters by John Doerr

Go. Buy this. Period.

I like business books. Perhaps because I am able to identify with what authors are trying to argue for or against. Of all books that I have read on goals and objectives, this book is perhaps most effective in terms of translating theory to practice. 

With an excellent framework on how we should measure what matters, it crystallizes the abstractness of goals into a measurable metric. And not just professional objectives, this can be very easily applied to our personal lives as well. Google co-founder Larry Page states in his foreword to this book - "I wish I had this book nineteen years ago, when we founded Google" and I was wishing similar post finishing it. 

Writing my objectives and having a reliable way to measure and track is never going to be the same for me. This book fundamentally changes that. And I am glad it did. Happy reading folks!