7 Ways To Ensure Gated Content Reaches The Right Audiences
We know gated content is a great lead-gen tactic. Not only can ...
... users become potential prospects, qualified leads, and, hopefully, converted sales from it, they can also help identify your effective content.
Here are 8 ways how to get the right gated content in front of the right peeps to get into your marketing funnel:
- ๐๐ข๐ฑ ๐๐ญ!ย
Link your gated content in with your ungated content.
Those in the research phase of the customer journey will be more receptive to accessing your gated content if they have already found value organically
- ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐ญ!ย
As with all content, make sure your gated stuff has the right keywords to support it.
Higher-quality gated content should net higher search results and better-qualified leads.
- ๐๐ข๐ฌ๐ฎ๐๐ฅ๐ข๐ณ๐ ๐๐ญ!ย
Yes, people got to your gated content somehow, but youโll still need creative messages and visuals to attract them to sign up for it.
- ๐๐๐ฏ๐จ๐๐๐ญ๐ ๐๐ญ!
Utilizing an advocacy platform will enable you to distribute individual links with tracking.
I'd recommend companies to minimize the form fields required; a trade of an email address is fine. You can request additional profile information later.
- ๐๐๐๐๐ซ ๐๐ญ! (๐๐๐ญ๐๐ซ)
Never make gated content your first touch. Offer it up at later stages of a userโs content journey.
- ๐๐จ๐ญ ๐๐ญ!
Use an intelligent chatbot instead of a traditional form to engage with your user directly.
- ๐๐๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ ๐๐ญ!
Break your content up into a series of blog posts on your website with your CTA to download the full, gated piece.
We know gated content is a great lead-gen tactic. Not only can ...
... users become potential prospects, qualified leads, and, hopefully, converted sales from it, they can also help identify your effective content.
Here are 8 ways how to get the right gated content in front of the right peeps to get into your marketing funnel:
- ๐๐ข๐ฑ ๐๐ญ!ย
Link your gated content in with your ungated content.
Those in the research phase of the customer journey will be more receptive to accessing your gated content if they have already found value organically
- ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐ญ!ย
As with all content, make sure your gated stuff has the right keywords to support it.
Higher-quality gated content should net higher search results and better-qualified leads.
- ๐๐ข๐ฌ๐ฎ๐๐ฅ๐ข๐ณ๐ ๐๐ญ!ย
Yes, people got to your gated content somehow, but youโll still need creative messages and visuals to attract them to sign up for it.
- ๐๐๐ฏ๐จ๐๐๐ญ๐ ๐๐ญ!
Utilizing an advocacy platform will enable you to distribute individual links with tracking.
I'd recommend companies to minimize the form fields required; a trade of an email address is fine. You can request additional profile information later.
- ๐๐๐๐๐ซ ๐๐ญ! (๐๐๐ญ๐๐ซ)
Never make gated content your first touch. Offer it up at later stages of a userโs content journey.
- ๐๐จ๐ญ ๐๐ญ!
Use an intelligent chatbot instead of a traditional form to engage with your user directly.
- ๐๐๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ ๐๐ญ!
Break your content up into a series of blog posts on your website with your CTA to download the full, gated piece.