You'll no doubt call me Amy at some point, because most people do, but the name's still definitely Abi. And don't worry - I won't hold it against you. So long as you don't mind me calling you Bertie. 😊
I'm a writer - I write for my own enjoyment AND for my client's advancement. Sometimes it feels like lightning bolts shoot out of my fingers when I'm in 'the zone'.
But I don't just write for clients - I'm also a coach, a sounding board, a cheerleader, and a bum-kicker (I'm Scottish. We don't say 'butt').
In the 20+ years I've been writing for people I've never found a job title that works. So I invented one.
Launch Lifeline. I work with coaches & big-hearted business owners so they can launch offers, services, products online. I specialise in launch planning, content & messaging. Not in that order.
I bring significant sea change to the way they connect with their potential customers. Being part of that whole voyage is off-the-scale amazing. I truly love my job.
I also write websites, cook constant snacks for my 2 kids, get really into imaginary gardening and take 2 hour baths. And I was once run over by a bumper car which was one of my defining moments.
