Case: selecta.com

I provided the information architecture and the complete user experience concept for the new selecta.com homepage. 

Key features:
- target group in focus
- lead oriented journeys
- product information structure PIM ready
- automated form system
- adaption for 12 countries/10 languages

UX Project with Cardiff Met

I collaborated with Anna Szumska (Lead UX Designer) on a 5 Week UX Project with Cardiff Metropolitan University from 24th January to 2nd March 2022, where 28 students from Product Design, completing their final year for a BA or BSc degree, delivered research and solutions for 4 UX briefs defined by Anna.

During this period, Anna and I met with the students at Cardiff Met on Mondays to review their work and provide feedback and clarifications. On 28th February and 2nd March, students presented their final contributions to a panel of judges, including me, Anna, Aidan Taylor (Lecturer in Computer Embedded Design), and Clara Watkins (Head of Product Design). Following the presentations, I worked with Anna to further review their work, identify winners and determine awards.

We concluded the project on 20th May 2022 by awarding Top 3, 6x Awards, 3x Recognitions and everyone else for their participation. The "Award Pack" consisted of Amazon Vouchers and Recommendation Letters by CareDocs.

Anna did a splendid job defining the briefs, co-owning and concluding the project successfully 🚀🙏.

5 Week Live Brief with Cardiff Metropolitan University

We have run the company's first-ever collaboration with Cardiff Metropolitan Product Design Students.
The project has run for five weeks, and we have met with the students every Monday to help and guide them throughout the project.
In creating a detailed Summary/Problem that the company is solving, we have ensured the students understand the company's vision, our customer base, and the future vision of the products.
Creating four design briefs with a detailed Summary/Problem we have allowed the students to pick the brief they enjoyed the most. Each brief has been detailed during a presentation to ensure the students fully understood our customer base's daily struggles and the future vision for each feature. For the project's duration, we have tried our best to share as much knowledge as possible in terms of accessibility, inclusive design, UX best practices, software and technology possibilities and sharing a sniped of industry expectations.

Já faz um tempo que estou me obrigando a criar anotações de aulas que assisto. Geralmente absorvo só assistindo e questionando.

Hoje fiz de "Design Thinking Na Prática!" e deixei público no Notion.

https://lnkd.in/ewihTSTC

#uxdesign #productdesign #designthinking

Since my last couple of jobs, I've been doing all the activities that are required to be an effective product designer and a great example for my peers.

Just made a websiteconcept to prompte a saas product ecosystem