Here's a sneak peak of a project I recently worked on. A visual identity for a mobile app whose main objective is community building.

Full case study here: https://www.behance.net/gallery/140984823/Samaria-Visual-Identity

My team and I are working on a new marketing strategy for a fund that supports children and their parents in difficult situations. I'm helping with target audience analysis, CJM and communication strategy.

Videos

Great product marketing videos have 3 things in common: problem, product, outcomes. All wrapped in one honest story.

Unlike brand awareness videos, product marketing videos can be used to increase sales velocity and sales rate in B2B companies. 

Because over 53% of economic buyers make a decision without booking a demo.

So, make them available on a “rep-free “, on demand demo videos channel”. It will work like magic. And it’s 18x less expensive with Synthesia than with an agency.

Here my latest!

Have you ever gotten positioning right?

Honest, humble answers might lean towards "no" rather than "yes". 
I'm 80% there, after a Command of the Message workshop. 

We worked towards developing all essential assets – from key messages to proof points and differentiators – to enable the entire company on selling, marketing, and connect effectively with customers. 

The remaining20% is the hardest – and that is turning all of this work into audible ready language that customers instantly relat to. 

What's your experience with positioning from a sales and PMM perspective?

How to promote your project to a wide audience just by one video?
Every entrepreneur and marketer should understand that no one wants to watch advertising, which is why advertising on the Internet should hit the target clearly from the first seconds to the end. And one of the ways to announce your product/service to people is to use some elements of storytelling in commercials. 

Just remember how you watched the characters in movies or cartoons with admiration, stories are addictive with their plot and advertising is no exception, advertising might be more attractive than movies because of its appearance. If the ad looks like a Marvel movie, it has a high chance to be successful 

I conducted a Persona Workshop for public adult education institutions in Thüringen (Thüringer Volkshochschulen)

First, we developed strategies to gather data on present and possible clients. Next, we put these information together in first proto-personas. Later, we checked existing courses for fit to the developed proto-personas and finally developed new courses to the proto-personas' needs.