Great product marketing videos have 3 things in common: problem, product, outcomes. All wrapped in one honest story.
Unlike brand awareness videos, product marketing videos can be used to increase sales velocity and sales rate in B2B companies.
Because over 53% of economic buyers make a decision without booking a demo.
So, make them available on a “rep-free “, on demand demo videos channel”. It will work like magic. And it’s 18x less expensive with Synthesia than with an agency. Here my latest!