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Co- Founder, Baruzotech
Started about 9 hours ago
Hello everyone,

recently we made tool which creators and companies can use to save their time and use twitter cover for marketing purposes efficiently. 
You can schedule twitter cover to optimize use of your twitter page.

So if you want to try and test it for your organization or personal use check the link below to get started. It completely free to use and let us know with any feedback or suggestions if you have any in your mind.

Thank you.
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Content editor, 10Pie
May 21, 2022

5 Ways Startups Can Leverage Content Marketing for Growth

Starting a startup and scaling it to new heights are two different things. That’s why only 40% of the startup companies become profitable, and the rest operate at losses.
The core reason behind the growth of a successful startup is a robust content marketing strategy.
Because content marketing costs startups 62% less than other traditional marketing and helps them generate thrice more business leads.
The startups adopting creative content marketing strategies experience a 6x higher conversion rate than non-adopters.
So, if you are looking to leverage content marketing for your startup, you need to understand effective and simplified ways that can drive your results.
What are those ways?
Have a look.

Conduct a Market Analysis

If you start your startup content marketing, you need to identify your customers and understand what type of content can hook them with your brand.
Analyzing the industry trends, competitors' approaches, and target audience demand set up a solid base for your startup's successful content marketing approach for your startup.
To dive deep into the industry and online content demands, you need to explore demographics, business characteristics, content consumption behavior, pain points, and other customers' needs.
Researching and creating a buyer’s persona can help you channel your content marketing strategy towards the specific niche and the target audience's demands.
It can remove the hiccups and inconsistency while creating content for your achieving content marketing goals. 

Finalize the Content Marketing Team

You need a team of strategizers, content writers, and editors to ensure that the content marketing strategy is on the right path and you can leverage it for your startup growth.
If you have funds, you can hire your team to ensure that everything is managed in-house, but if you don’t have the budget, you can outsource content marketing work to professional agencies that can help you achieve your goals.
Once the team is ready, you can set up a six-month content marketing calendar to strengthen your online presence on different communication channels your target audience uses.
You need to create different content strategies for channels like the web, social media, or personalized emails. Once you have your basics clear, it will become easier to create a content strategy based on what the customer wants from your brand.
Focus on delivering the best results to stand out from the competition and strengthen your brand presence in the industry. 

Create a Solid Content Strategy 

Once the team is finalized, you must create a solid content strategy to help your startup climb to the top and experience quality growth.
Your content marketing strategy should establish your authority and credibility in the industry to build strong relationships and trust with your team.
It should propel growth for your startup and increase brand loyalty among your target audience. Your strategists need to research relevant topics and audiences and decide the type of content your brand can post on different communication channels.
Creating a simple yet powerful content calendar can ensure that your content marketing efforts are in the right direction for your business's success. Identify your brand’s voice and tone, create a core brand message around which your content can revolve, and start with the content creation journey.
Ask your writers to ensure that your content is 10x better than the previous ranked best content and experience the growth with a powerful content marketing execution.
From website content to blogs, from social media content to personalized emails, you need to have a strong team of content writers and copywriters to ace your content marketing strategy.

If your tea lacks professional writers for website content then you should consider hiring from top content writing agencies in India.

Omnichannel Promotional Approach

You need to ensure that your content marketing approach is omnichannel because you don’t want to lose the opportunity to connect with the viewer on different platforms they are using.
Quality research can help you finalize the content distribution channels, and you need to create tailored content for different channels and achieve your desired business growth.
Maintain the professional brand’s tone and voice across the channels to ensure uniformity. You can channel the audience of one platform to boost the other platform, and it can help you increase your online presence.
The omnichannel approach can help you increase overall traffic and customer interaction. It can help you increase the conversions and ROI of content marketing.

Optimize The Results

One of the powerful weapons to increase the impact of your content marketing strategy is to optimize your content.
Once you publish content for a few months based on your research, you need to leverage the data provided by that content to understand what’s working and what’s not.
You need to focus on the top-performing content and understand your audience's likes. Try to sprinkle the essence of the popular content in your future content creation approach.
Improving your content quality can help you strengthen your startup presence in the online ecosystem and help you achieve the numbers you desire.

Leverage Content Marketing For Your Startup

Now that you understand different ways to leverage content marketing, it’s time you start following these methods to scale your startup to new heights.
You need to ensure that the quality of your content is unparalleled compared to others in the industry to leave an everlasting impact in the minds of your target audience.
Ensure that you create and execute a professional content marketing strategy and disrupt your industry with content that stands out.
We hope you increase your startup ROI and leverage content marketing for quality growth results.
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Content editor, 10Pie
May 13, 2022

Beginner's Guide To Internet of Things (IoT)

What is the Internet of Things (IoT)?

The Internet of Things (IoT) refers to the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, and connectivity that enables these objects to collect and exchange data.

The IoT allows objects to be controlled remotely across existing network infrastructure, creating opportunities for more direct integration between the physical world and computer-based systems, and resulting in improved efficiency and accuracy. A key enabler of the IoT is the increasing availability of low cost computing power, storage and networking components.

This has allowed for the development of small, low-power devices that can be easily connected to a network wirelessly. In addition, advances in communication technologies such as Bluetooth Low Energy (BLE) and 5G have made it possible to transmit data over long distances with very little power consumption.

The IoT is already having a transformative impact on many industries including healthcare, transportation, manufacturing and agriculture. For example, hospitals are using IoT devices to monitor patients remotely; farmers are using sensors to track soil moisture levels; factories are using connected machines to improve production efficiency; and cities are using smart streetlights to reduce energy consumption.

Application Of The Internet Of Things

1. Smart office and home

Smart home applications utilizing intelligent sensors are becoming increasingly popular. Any smart device may be set up, connected to the internet, and controlled using a simple smartphone app.

2. Traffic management

Analyzing traffic over time provides insight into potential trends and patterns during peak hours. It will assist travelers in learning about alternate routes to avoid traffic and delays.

3. Wearable

Wearable technology can be utilized for more than these purposes, thanks to the Internet of Things. Major innovative wearable device makers are working on specific operating systems and applications for these devices.

4. Self-driving cars

With artificial intelligence and intelligent sensor technology in the Internet of Things, autonomous driving has progressed. The first generation of autonomous vehicles (partial automation) will aid drivers with driving safely, avoiding collisions, and warning about road and vehicle conditions.

5. Smart irrigation - smart farming

Smart irrigation is an Internet of Things-based technology for optimal water use in agriculture. Smart sensors are embedded in the soil and continuously monitor and transmit data on soil conditions to a control center.

6. Web applications

 IoT can be used in developing web applications to provide data that can be used to improve the user experience. For example, data from weather sensors can be used to provide real-time information about conditions at a given location, which can be useful for things like choosing the best time to go for a walk or planning a trip.

IoT devices can also be used to collect data about how people use web applications. This information can be used to improve the design of the application and make it more user-friendly.

For example, if it is found that people are using a particular feature more often than expected, the design of that feature can be improved.
, IoT devices can be used to monitor the performance of web applications and identify potential problems. This information can help developers locate and fix issues with their code so that users have a better experience with the application overall. 

7. Blockchain applications

 IoT devices can generate a vast amount of data that can be used to track and verify activity in blockchain applications. For example, sensors on shipping containers can be used to track the location and condition of the contents throughout the supply chain. 

This data can then be used to verify the authenticity of the goods when they reach their destination. 
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Product Engineer , Absa
May 02, 2022
  • Young and vibrant 
  • I have a teachable spirit 
  • Learning something new excites me
  • Full-time Product Engineer 
  • Working remotely 

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CEO, Offineeds
Apr 26, 2022

5 Ways To Stay Productive For Remote Founders

The advent of the global pandemic and the reluctance of people to work the typical 9-5 hours has caused a surge in the number of people choosing to start their own businesses.
The threat to job security due to Covid has also added fuel to this trend of rising entrepreneurs. 
Now the question arises, how do you maintain productivity levels when working from home?
We have curated some tips and tricks to help you stay productive with your business while working remotely.

1. Delegate

While it may seem like things would only be done right if you do it yourself, it shouldn't be so. A lot of new entrepreneurs tend to overwork themselves and do everything on their own. We totally understand why you would feel that way. But overworking yourself will cause you to burn out and it will do you more harm than good.
One of the best ways to create an amazing and faithful team is to show the team members that you trust them. Don't try to micromanage; just do quality checks at the end.

2. Have a Designated Work Area

Having a spot reserved for work will definitely help you to stay productive. If you begin working from the same area every day, your brain will be trained to immediately go into work mode as you approach the space.
You don't necessarily have to dedicate a complete room and convert it into a home office. Look for a niche that offers less distraction and is decluttered for more space. 

3. Invest In The Right Furniture

Working from home might get uncomfortable after a while if you don't have the right furniture at hand. Uncomfortable chairs and tables will take a huge toll on your health. Your spine and neck will be under a lot of stress if your furniture is not right. This might cause back pain and repetitive strain injuries for you in the long run.
Invest in the right work from home furniture for maximum efficiency. Ergonomically designed work from home furniture will ensure maximum support to your back and minimizes the risk of occupational injuries.

4. Prioritize Your Tasks

Create a concise list of tasks you need to accomplish and determine when they are required to be done. Prioritize the most urgent and critical tasks and do them first. Brief your employees about which task should be done in which order.
Have meetings at a set time and have a routine on how you prioritize tasks. Make sure you stick to this plan. You can also make use of productivity applications and such to make this process easier.

5. Separate Your Work And Personal Life

It is rather simple to lose track of your work and life balance when you are working from home. Especially when you are a new founder, it might seem that your work is never complete even if you work 24*7. We understand it might be hard to clock out of your own venture like from a typical job. But, finding a the right balance between your personal, work, and professional life is very important.
It is essential for your mental health as well and helps you to increase productivity levels. So, find time for things that you love even if it is a couple of hours a day.
When done right, remote working is a great way to run a business. Just ensure there is ample communication and work-life balance and everything will be smooth-sailing from there.
We hope our handy tips have helped you amp up your productivity levels in your work-from-home venture.
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CEO, Offineeds
Apr 11, 2022

Create a Work Environment that is Best For Your Employees

Productive and happy employees is the key of having a successful company. Companies like Google, Microsoft, Adobe have amazing work environments that inspires employees to stay in the company years after years.

Simple changes in your company like managing shifts, offering a good cafeteria, can make your office a place where employees would love to come and work everyday.

You may or may not have the budget to make your work environment as great as these leading companies but here are some ways that can help you to make your office a better place for your employees.

Always hire the right staff:

The ones who contribute maximum to your work environment are the kind of people that you hire. We are all aware of the saying that “one rotten apple can spoil the entire bunch”, so be very sure as to whom you are hiring.

A person who is professional, can work in a team and can bring positive vibes to the work environment is the one you should hire.

Make your office comfortable and keep it clean:

A clean and attractive office can really affect the interaction between co-workers and managers. Make an effort and provide a good atmosphere, with comfortable furniture, other work equipment and few extra things that can make employees happy.

When your employees know that you care for them, they too are always ready to do that extra bit for your company.

Have a relaxation space:

Employees need break from their regular work. It just helps them to relax and get back to work with a fresh mind. Provide a segregated place for the employees to unwind.

Giving them a segregated place for relaxation without disturbing the work of the other employees will tremendously help them to increase their morale.

Create a space for idea culture:

One of the best ways to create a better work environment is to give space to the employees the freedom to speak up their ideas and also put their ideas to reality. Listening to the employees and their ideas may be beneficial for your company.

Have lunch together:

Having meals together can surely improve the relationship between the employees. You do not need to spend money and organize a lunch.

Just take the food you brought from home and sit and have it with your other employees. One big advantage of having lunch together is that you also get to taste what your colleagues bring for lunch.

Don’t overload your employees:

One main reason why employees quit their jobs is because they are pressurised with work. The management gives them work of more than one person.

Outsource employees if you suddenly got some huge amount of work. It is not advisable to give employees more work than they can handle.

Plan Welcome Kit For New Employees:

It’s an exciting time for your company, with new employees being added to the team. As an employer, the job of welcoming these new employees is a critical one. The process shouldn’t be haphazardly handled or done in a way that feels forced or faked.

While the idea of a ‘welcome kit’ may seem like just another checkbox on the to-do list, it shouldn’t be viewed as such.

One of the cardinal elements of onboarding new employees should be to make sure they feel like a valuable part of your team.
This can be done through various employee onboarding kit ideas.

Say “Thank you”:

The culture of appreciation should always be a part of your work. It is one of the most vital things. It motivates the employees, makes them enthusiastic and also boosts them to be more hardworking and dedicated.

As a leader you should always recognize the effort and contribution that your team has put in to complete a particular project. A small “thank you” can actually go a long way.

An organization with a better work environment is always an organization worth working. The positive vibes that you get from your organization will always help you to give your 100% for the organization.
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