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Content editor, 10Pie
May 21, 2022

5 Ways Startups Can Leverage Content Marketing for Growth

Starting a startup and scaling it to new heights are two different things. That’s why only 40% of the startup companies become profitable, and the rest operate at losses.
The core reason behind the growth of a successful startup is a robust content marketing strategy.
Because content marketing costs startups 62% less than other traditional marketing and helps them generate thrice more business leads.
The startups adopting creative content marketing strategies experience a 6x higher conversion rate than non-adopters.
So, if you are looking to leverage content marketing for your startup, you need to understand effective and simplified ways that can drive your results.
What are those ways?
Have a look.

Conduct a Market Analysis

If you start your startup content marketing, you need to identify your customers and understand what type of content can hook them with your brand.
Analyzing the industry trends, competitors' approaches, and target audience demand set up a solid base for your startup's successful content marketing approach for your startup.
To dive deep into the industry and online content demands, you need to explore demographics, business characteristics, content consumption behavior, pain points, and other customers' needs.
Researching and creating a buyer’s persona can help you channel your content marketing strategy towards the specific niche and the target audience's demands.
It can remove the hiccups and inconsistency while creating content for your achieving content marketing goals. 

Finalize the Content Marketing Team

You need a team of strategizers, content writers, and editors to ensure that the content marketing strategy is on the right path and you can leverage it for your startup growth.
If you have funds, you can hire your team to ensure that everything is managed in-house, but if you don’t have the budget, you can outsource content marketing work to professional agencies that can help you achieve your goals.
Once the team is ready, you can set up a six-month content marketing calendar to strengthen your online presence on different communication channels your target audience uses.
You need to create different content strategies for channels like the web, social media, or personalized emails. Once you have your basics clear, it will become easier to create a content strategy based on what the customer wants from your brand.
Focus on delivering the best results to stand out from the competition and strengthen your brand presence in the industry. 

Create a Solid Content Strategy 

Once the team is finalized, you must create a solid content strategy to help your startup climb to the top and experience quality growth.
Your content marketing strategy should establish your authority and credibility in the industry to build strong relationships and trust with your team.
It should propel growth for your startup and increase brand loyalty among your target audience. Your strategists need to research relevant topics and audiences and decide the type of content your brand can post on different communication channels.
Creating a simple yet powerful content calendar can ensure that your content marketing efforts are in the right direction for your business's success. Identify your brand’s voice and tone, create a core brand message around which your content can revolve, and start with the content creation journey.
Ask your writers to ensure that your content is 10x better than the previous ranked best content and experience the growth with a powerful content marketing execution.
From website content to blogs, from social media content to personalized emails, you need to have a strong team of content writers and copywriters to ace your content marketing strategy.

If your tea lacks professional writers for website content then you should consider hiring from top content writing agencies in India.

Omnichannel Promotional Approach

You need to ensure that your content marketing approach is omnichannel because you don’t want to lose the opportunity to connect with the viewer on different platforms they are using.
Quality research can help you finalize the content distribution channels, and you need to create tailored content for different channels and achieve your desired business growth.
Maintain the professional brand’s tone and voice across the channels to ensure uniformity. You can channel the audience of one platform to boost the other platform, and it can help you increase your online presence.
The omnichannel approach can help you increase overall traffic and customer interaction. It can help you increase the conversions and ROI of content marketing.

Optimize The Results

One of the powerful weapons to increase the impact of your content marketing strategy is to optimize your content.
Once you publish content for a few months based on your research, you need to leverage the data provided by that content to understand what’s working and what’s not.
You need to focus on the top-performing content and understand your audience's likes. Try to sprinkle the essence of the popular content in your future content creation approach.
Improving your content quality can help you strengthen your startup presence in the online ecosystem and help you achieve the numbers you desire.

Leverage Content Marketing For Your Startup

Now that you understand different ways to leverage content marketing, it’s time you start following these methods to scale your startup to new heights.
You need to ensure that the quality of your content is unparalleled compared to others in the industry to leave an everlasting impact in the minds of your target audience.
Ensure that you create and execute a professional content marketing strategy and disrupt your industry with content that stands out.
We hope you increase your startup ROI and leverage content marketing for quality growth results.
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Content editor, 10Pie
May 13, 2022

Beginner's Guide To Internet of Things (IoT)

What is the Internet of Things (IoT)?

The Internet of Things (IoT) refers to the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, and connectivity that enables these objects to collect and exchange data.

The IoT allows objects to be controlled remotely across existing network infrastructure, creating opportunities for more direct integration between the physical world and computer-based systems, and resulting in improved efficiency and accuracy. A key enabler of the IoT is the increasing availability of low cost computing power, storage and networking components.

This has allowed for the development of small, low-power devices that can be easily connected to a network wirelessly. In addition, advances in communication technologies such as Bluetooth Low Energy (BLE) and 5G have made it possible to transmit data over long distances with very little power consumption.

The IoT is already having a transformative impact on many industries including healthcare, transportation, manufacturing and agriculture. For example, hospitals are using IoT devices to monitor patients remotely; farmers are using sensors to track soil moisture levels; factories are using connected machines to improve production efficiency; and cities are using smart streetlights to reduce energy consumption.

Application Of The Internet Of Things

1. Smart office and home

Smart home applications utilizing intelligent sensors are becoming increasingly popular. Any smart device may be set up, connected to the internet, and controlled using a simple smartphone app.

2. Traffic management

Analyzing traffic over time provides insight into potential trends and patterns during peak hours. It will assist travelers in learning about alternate routes to avoid traffic and delays.

3. Wearable

Wearable technology can be utilized for more than these purposes, thanks to the Internet of Things. Major innovative wearable device makers are working on specific operating systems and applications for these devices.

4. Self-driving cars

With artificial intelligence and intelligent sensor technology in the Internet of Things, autonomous driving has progressed. The first generation of autonomous vehicles (partial automation) will aid drivers with driving safely, avoiding collisions, and warning about road and vehicle conditions.

5. Smart irrigation - smart farming

Smart irrigation is an Internet of Things-based technology for optimal water use in agriculture. Smart sensors are embedded in the soil and continuously monitor and transmit data on soil conditions to a control center.

6. Web applications

 IoT can be used in developing web applications to provide data that can be used to improve the user experience. For example, data from weather sensors can be used to provide real-time information about conditions at a given location, which can be useful for things like choosing the best time to go for a walk or planning a trip.

IoT devices can also be used to collect data about how people use web applications. This information can be used to improve the design of the application and make it more user-friendly.

For example, if it is found that people are using a particular feature more often than expected, the design of that feature can be improved.
, IoT devices can be used to monitor the performance of web applications and identify potential problems. This information can help developers locate and fix issues with their code so that users have a better experience with the application overall. 

7. Blockchain applications

 IoT devices can generate a vast amount of data that can be used to track and verify activity in blockchain applications. For example, sensors on shipping containers can be used to track the location and condition of the contents throughout the supply chain. 

This data can then be used to verify the authenticity of the goods when they reach their destination. 
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Associate Developer/Product Design, Six23 Ventures
Sep 06, 2021

Web and Visual Contents for African Ecosystem of ERM DAO.
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Product, Humanitec
Apr 08, 2022
So proud of the work we have been doing with Lábios Livres in the last year. What started as a marketing experiment became an incredible community of over 40k active women all over Brazil.

Some of our highlights:
Como saber se eu gozei
O que é squirting
Sexo oral em mulheres

Kudos to my partner and very talented content creator Isabelle.
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Operations Manager, LFE, Inc
Mar 24, 2022
I wrote a Substack article on how I recently started an Etsy shop which led me to build my first website. This was a fun spur-of-the-moment activity! I wasn't sure how it was going to end up but I loved the journey.

Things I gained:
  • A personal design challenge
  • Extra practice designing Notion databases
  • A chance to explore a workflow that included applications such as Canva, Printify & Etsy. 
  • Additional API experience 

Read the article
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Founder. Creator. Curator., F Δ T Ξ M Δ K Ξ R S
Feb 06, 2022
Launched, BEL-AIR | THE RECAP, a 9-episode branded social audio series for the Peacock Original TV series, Bel-Air.

Every week, I host different cast members from Bel-Air, to discuss the show and their character's development. This social audio series is also the official launch of the official Peacock club on #Clubhouse.

[ Series link ]
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