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Founder & CEO, Ruby Media Group
Apr 19, 2022
Elon Musk Twitter Takeover | Free Speech

What does Elon Musk’s Twitter buyout mean for the future of free speech and social media?

In the segment, social media expert Kris Ruby discusses: 

  • Will Musk adhere to The Digital Service Act?
  • Should Trump be allowed back on Twitter?
  • Will Musk reverse prior trust and safety decisions? 
  • The nuance of content moderation 

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Founder & CEO, Ruby Media Group
Apr 18, 2022
Elon Musk Hostile Takeover | Twitter | Social Media Abuse

The Twitter War Begins: An Insider Look
Social Media Strategist Kris Ruby 

Centerpoint on TBN:
A nightly round up of investigative journalists  

  • Doug McKelway Host, Former Fox News Washington correspondent
  • Amy Peikoff, Chief Policy Officer/ Parler 
  • Kris Ruby, CEO/ Ruby Media Group 
How social media companies address online harassment (hint: they don't)

Elon Musk is right that Twitter needs to be transformed. But every social media company needs to be transformed.  In addition to transformation of free speech- big tech needs to fundamentally transform how they handle issues of social media harassment and cyber stalking. The companies are not equipped to deal with this and the reporting mechanisms in place for it are extremely out of date and also dangerous.

Additionally, the people who are handling these reports are not trained on how to spot signs of abuse when it is reported- which can put a victim at greater danger. Employees at big tech companies are often on the frontlines of reports of criminal activity/ stalking / harassment and are ill equipped to deal with it.

The national conversation focuses entirely around free speech that we fail to discuss the very serious issues women face that also matter. These employees are being tasked with handling inquiries that trained psychiatrists or law officers would handle and when they fail to miss the warning signs- it can result in death.

These are life or death decisions made by corporate employees - if Elon Musk buys Twitter- prioritizing this is serious- because the role of social media isn’t going away any time soon- and we must equip people on the frontlines of digital warfare with the tools they need to do their job- whatever that may entail.

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Founder & CEO, Ruby Media Group
May 11, 2022
NEWSNATION | How social media is affecting teens' mental health |  Morning in America

How does social media impact mental health?

Social Media expert Kris Ruby recently joined NewsNation Network TV  to discuss a recent study which revealed that cutting back social media usage can have positive mental health benefits.

Another study showed that over 50% of Gen Z report feeling lonely once or twice a month, compared to 25% of baby boomers.

One viewer wanted to know: how much of an impact does social media have on mental health?


"Asking people to take a 1-week break from social media can lead to significant improvements in well-being, depression, and anxiety."

"Limiting social media usage to just 10 minutes per platform per day for 3 weeks led to a clinically significant reduction in depression.

"Reducing time spent on different social media sites may differentially mediate mental health outcomes."

Our findings also address important gaps in the literature by exploring how different social media sites may be impacting different aspects of mental health. These differences align with the transdiagnostic cognitive behavioral conceptualization of social media.

Particularly, the notion that different platforms drive differential psychological outcomes based on differences in their features and affordances. For example, our results indicated that reducing time spent on Twitter and TikTok may mediate the effect abstaining has on reductions in symptoms of depression, whereas only #TikTok mediates reductions in anxiety."

📖 THE RESEARCH STUDY: Taking a One-Week Break from Social Media Improves Well-Being, Depression, and Anxiety: A Randomized Controlled Trial


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