Goal: 3x our supply of hospital shadowing placements for pre-med students abroad.
Weeks 1-4: Download a database of every hospital in Europe and South America. Wake up at 4am to cold call hospitals in different time zones. Switch between Italian, Spanish, and English depending on who picks up your calls. Call >30 embassies in DC to ask for meetings, get meetings with 5 of them.
Weeks 5-9: Blitz your way around the world meeting with hospital directors, Ministers of Health, and Ambassadors. ~50 meetings, 10 countries, 3 continents, 4 weeks.
Results: 27 contracts signed, 6x supply of shadowing placements, and ultimately, 3x company growth as a result in the following year.