Case: how to make transition from author’s market to reader’s market

I’m a co-founder of the publishing service Rideró. For a long time I was a Head of Product — I managed IT and marketing teams. Usually it is CEO’s prerogative, but Rideró’s specific case was to close the gap between those two teams and to approach the problem from a user experience management point of view — and this is where my art director background was useful.

So we changed the product vector away from the WYSIWYG editor and made the first self-publishing service in Russia.

Today we’re a national leader, with a plenty of room for growth. Initially, I thought it was going to be a two years story, but it`s already been eight years running.

When we started, Rideró was a product driving business. Now it’s a sales driven business. Currently, we are transitioning the team to the next operational stage, my role included. I personally am a better fit at a launching phase of a business.