It's the little things! Like everything we do the small details pile up to affect outcomes in a large way. This cart experience from Fanatics, Inc.. is absolutely spot on and executed professionally. Nothing is revolutionary here of course, but very intentional.
1. Code "Pumpkin" - seasonal, easy to remember, was pre-populated in the coupon bar for me when I arrived in the cart. My item was not discounted yet, I had to take action and press "Apply".
2. Upon clicking apply, a success message was presented below the coupon code box. "Your discount was successfully applied"
3. Here's the closer. *"Order Now to Save $18.00"* pops up beneath the cart total and just before the checkout & express checkout options.
The order of operations here allows for a buyer a split second to consider and think about the value fanatics is giving you, almost their moment to take credit for the sale. You have to see that this is a discount because you are triggering it. Then its value is reenforced in dollars right before the critical moment of entering checkout and an element of urgency is presented. #ecommerce #buyerpsychology #cro
1. Code "Pumpkin" - seasonal, easy to remember, was pre-populated in the coupon bar for me when I arrived in the cart. My item was not discounted yet, I had to take action and press "Apply".
2. Upon clicking apply, a success message was presented below the coupon code box. "Your discount was successfully applied"
3. Here's the closer. *"Order Now to Save $18.00"* pops up beneath the cart total and just before the checkout & express checkout options.
The order of operations here allows for a buyer a split second to consider and think about the value fanatics is giving you, almost their moment to take credit for the sale. You have to see that this is a discount because you are triggering it. Then its value is reenforced in dollars right before the critical moment of entering checkout and an element of urgency is presented. #ecommerce #buyerpsychology #cro
