Alicia Crowther

@alicia_crowther
Vision II Strategy II Insight-Led Execution
United Kingdom
She/her

Speaker

Advisor

User Research

Startup

Startup Enthusiast

Product Research

Mom in Tech

Qualitative Researcher

Product Strategist

Growth Strategies

Alicia Crowther is Director of Research Strategy with a UK based consultancy. She has nearly 20 years of experience providing research leadership across multiple industries including startups, government, retail, manufacturing and consulting. Alicia excels at helping global companies design insight driven strategies, along with developing and scaling global customer obsessed teams.

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I'm open to

advising companies,

freelance roles,

joining company boards,

speaking on clubhouse,

speaking on podcasts,

coaching founders,

joining investment syndicates,

making early stage investments,

advising early stage companies,

advising late stage companies,

fractional executive roles,

and guest lecturing.

Contact Me

Resume

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Jan 2022 - Present

Director of Research Strategy, Three Digital Consulting

Jun 2021 - Dec 2021

User Research Principal, AND Digital

May 2017 - Jun 2021

Lead User Researcher, Anaplan

Jun 2015 - May 2017

Senior User Researcher, NHS Business Services Authority

Links

Portfolio

In July, I spoke with Product leaders at a Singapore bank about the importance of being insight led across the product lifecycle.

2019 Highlights

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Hosted a remote autism awareness event for a global tech company.

Hosted Global Accessibility Awareness Day focusing on dexterity issues.

Began volunteering for AbilityNet in May.

Began hosting British Sign Language course in our offices.

2022 Highlights

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In June, I hosted a panel discussion on Designing for Inclusivity with UX Crunch.

In January, I launched Three Digital Consulting! Excited to work with global startups and mature organisations on solving problems and creating inclusive products and services.

In September, I hosted a workshop for Wizly on User Personas for Startup Growth.

In September, I created a template for accessibility personas and how to have a workshop with your team. This template is available for free on InVision Freehand.

2020 Highlights

Hosted a persona workshop for global business planners.

In February, I spoke at a panel event about Accessibility and Inclusive Design for UX Crunch in Manchester.

In February, I wrote an article about Who decides how disability is represented in stock photography?

In September, I chatted with Mark Boyes-Smith about accessibility and inclusive personas on the UX, Coffee & Code Podcast.

2021 Highlights

Left Anaplan after 4 years, what a great ride!

In June, I spoke at a women's tech event to share how I moved from a non-STEM background into tech.

In October, I joined Purple to be a part of the Disability31 conversation. In 10 years time, what difference can we make to change the conversation about disability?