I specialize in business operations for early-stage commerce and media companies, with more than a decade of experience working in product discovery, new media, and advertising.

I’m currently consulting while I incubate projects at Commerce Media Studio and write.

Previously:

• I was the founding business director at Jomboy Media, a new-media group which has become the leading independent sports media brand in the United States. I served in that role from 2017 to the end of 2020.
• I founded Benja which was among the first movers in shoppable media. We built an interactive ad network, a collection of e-commerce stores, and a personalized shopping mobile app. I was in charge of all business development including ideation, project management for multiple technical projects, partnership sourcing, and operations. I was named #49 on the 2017 100 People to Watch in Blockchain for my work in building a blockchain-based advertising network (and writing extensively about launching a token project).
• I joined Feathr as the first business hire in 2013, where I built the first revenue model for the events-based marketing platform.
• I executed marketing campaigns for Color Labs on college campuses and tourism locations in New England around the launch of their live video-streaming service in 2012. Color was acquired by Apple.
• I lead sales and marketing efforts for Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont.
• I worked at Microsoft around the launch of Windows 7 and Office 2010. I primarily executed marketing events on college campuses around New England.
• I sold radio advertising for WGMT in Lyndonville, Vermont.