My experience spans 10+ years: Director of Marketing at Eirene Cremations, Director of Marketing at Crescendo, 2+ years as the Head of Marketing for Zoom.ai, a Toronto-based AI company, as well as 6+ years in government agencies and in my own entrepreneurial ventures.
Now, I work with select startups as a fractional CMO and an outspoken advocate of inclusive marketing practices.
Beyond setting the content and overall marketing direction for SaaS brands, I’ve spoken on content marketing, demand generation and public relations at several marketing events and summits in Canada and speak at conferences, on podcasts, and industry panels.
In the last 10+ years I’ve been fortunate to work on a range of marketing initiatives—from top-of-funnel lead generation, product and feature launches, to onboarding, rebrands, website overhauls, and even pricing changes.
Top skills: ❖ Content strategy and multimedia ❖ Growing the skills of editors and writers ❖ Copywriting and editing ❖ Project management ❖ Creative campaign development ❖ Crafting brand and product messaging ❖ Media and partner outreach ❖ Content outsourcing (including budget)
I'm passionate about diversity and inclusion and have been an advocate for women in tech within the Toronto tech community.