Awarded in the Cannes Future Lions category for 'SharkWaves', a groundbreaking idea featuring 'connected apparel that vibrates, allowing deaf individuals to experience music through their clothing in real-time." - Ad Age, 2022
A simple Google search revealed that more than 14 thousand people in the UK are deaf. Some of them have gone to gyms and gotten turned away by personal trainers, who fear they can't listen and keep up. We asked one of them what it was like to work out.
They said it was to a noiseless soundtrack.
So we created SharkWaves – a vibrotactile solution with a dynamic campaign.
And quite recently, we found out that our humble work had won. With the opportunity to bring our idea #FurtherTogether with Gymshark, TikTok and the amazing community, we were extremely grateful to have SharkWaves recognised at Cannes Lions International Festival of Creativity 2022.Â
A simple Google search revealed that more than 14 thousand people in the UK are deaf. Some of them have gone to gyms and gotten turned away by personal trainers, who fear they can't listen and keep up. We asked one of them what it was like to work out.
They said it was to a noiseless soundtrack.
So we created SharkWaves – a vibrotactile solution with a dynamic campaign.
And quite recently, we found out that our humble work had won. With the opportunity to bring our idea #FurtherTogether with Gymshark, TikTok and the amazing community, we were extremely grateful to have SharkWaves recognised at Cannes Lions International Festival of Creativity 2022.Â
