Creator Economy

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Presented and recorded by:  The SE . club, Jeffrey Sass

How To Build and Protect Your Social Audio Club

Rich Goldstein and Priscilla Nuñez talk about protecting our clubs and brands in the CH app. Disclaimer: Please note that what you will read and hear on this session is NOT legal advice, it is an informal conversation with soft suggestions. Anything you hear or read here is for information and entertainment purposes and not legal advice or suggestions of actions you should take.
  To listen to the audio file go here, to read the transcript scroll to the bottom of this post. 

Can You Trademark a Club on the CH app? Most people first think of trademarking their Club on the CH app when trying to protect their Club. However, acquiring a trademark requires two distinct properties. Whatever you’re trying to trademark must be distinctive and you must be able to prove that you’re using the trademark in association with a product or service that you’re offering, referred to as a specimen. Both of these requirements can make it difficult to trademark a Club.

Let’s look at the first requirement of the trademark being distinctive. If your Club is only a descriptive name, that’s not considered distinctive. For example, you cannot trademark red licorice because it simply describes a product, but a popular beverage drink can be trademarked since it’s a distinctive product and brand. However, if your Club name is distinctive, it may fulfill this requirement. You could also combine a distinctive name with a descriptive name, so you may be able to trademark the distinctive name but still have the descriptive name for SEO purposes.

As for the second requirement, you need to show the Trademark Office that the trademark is used in association with a product or service. This is typically shown by providing the label of a product, or a webpage or advertisement succinctly illustrating that the product or service is for sale. You might be able to fulfill this requirement with a website showing what your Clubs on the CH app offer with panel discussions. However, you might need to provide a specimen outside of the CH app that’s related to the trademark you’re attempting to acquire.

How Can You Protect Your the CH app Content? Thankfully, protecting your content is far easier. In fact, you really don’t need to do anything to protect your content as it would be protected under copyright instead of a patent or trademark.

You do not need to register a copyright to have protection. Instead, copyright protection automatically occurs when the work is fixed in a tangible form. So, this means that as soon as content is written and fixed, it is under copyright protection. For a CH session, having the content fixed in a tangible form would mean that the session needs to be recorded in any format. However, if the session is not recorded, it is likely not copyrighted because any content recalled would be considered interpretation of ideas. So, to protect your CH content, make sure to record your sessions even if you do not upload them or share them. Simply recording it and saving it is usually sufficient for copyright protection.

It’s also important to note that copyright does not protect your ideas, but rather expression. Essentially, it protects how you frame the idea instead of the idea itself. So, the way you frame your ideas and explain them are protected, but the idea itself is not. This circles back around to why it's recommended that you record your expression of your idea, tangibly. 

We want to thank Rich and Priscilla for their time and contribution in continuing to educate and inspire entrepreneurs globally. We're also so grateful to our listeners and moderators, for making our sessions on CH and with Serial Entrepreneur an exciting place to meet and collaborate. 

Wrote an article
Studied the Community Creator Economy

The role YouTubers, streamers, and gamers played in the community creator economy

Wrote an article covering the community creator economy and how youtubers, streamers, and gamers influenced this industry.

Read it here.
I believe we should give credit where credit is due: the community world wouldn’t be anywhere without the significant contributions of this arena. YouTubers, Streamers, and Gamers drove the original community-first model through public, online collaborations, driving business partnerships, and creating the foundation for the modern community industry.

Educator, Content Creator, Rosieland HQ