Meet, Aphy Active. This baby has been in the making for more than a year now and it's been a whirl. From being recognised by VCs to public investor pitching and mentorship sessions, Aphy was quite the biggest challenge and my favourite ambition. 

As with everything, launching a brand is never easy. From the designing of the brand identity, to the logo and all the brand assets and the products itself takes a whole lot more than just what we visually believe as great.

Through heavy research on sustainability, multiple sampling, fabric testing and long nights, I have come to savour the journey of being an entrepreneur and in starting my own business. It's also the difficult parts that makes this quite the best thing ever. I'm so grateful for every single person who has been part of this journey, selflessly giving their POV and keeping my impulsive nature in check. 

We are closing in to the launch date and I cannot wait to share what we've been working on all these time! And above everything, I hope that people will be able to see all the heart that's gone into developing and building Aphy Active.

PS/ This is for my co-founder, sister and partner in all crimes – Thank you!! You're the best person to work with and I am forever grateful for you. <3