Well, I kept thinking it has to be perfect. I mean, how do you put into words something that you’ve been dreaming of and have been working on for so long?

Aphy Active launched yesterday, 12pm, and right now, I'm just beginning to realize that this is just the start of everything. We spent half a year working through our resources, studying articles after articles to learn about sustainable fabrication and composition – reimagining the possibilities of elevating our everyday athleisure wear from a completely different pov. Like with everything else, it's in the decisions. We chose every part of the process and that made everything invaluable.

Over the last few days, I am fully overwhelmed at the fact that there's a place in this digital world that celebrates female-founded businesses and we hope to bring together a community of people who care about where their clothes come from as much as how they look. Being active is an inseparable part of me but being active in recycled waste and nylon is now my whole world.

Aphy is about living with, sweating with, and being present with.

So, thank you so much for being so relentless and supportive –

Aphy Active is now live:
www.aphyactive.com