THE CAMPAIGN
Give to live is an integrated advertising campaign that seeks to raise awareness abut blood donation amongst youths. Most Singapore youths assume donating blood to be boring and we aim to correct that. Cross collaborating with Race The Dead, an annual fun run with obstacles and zombies, we encourage for all participants to donate blood prior to the race for extra lives in the race. Putting blood donation into a relatable and gamified context, it helps to raise awareness to our target audience whilst keeping it fun and engaging.
This campaign was awarded:
Silver for Crowbar Awards 2015 - Interactive Category
Bronze for Crowbar Awards 2015 - Advertising Category
Crowbar Awards is hosted by the Association of Advertising & Marketing Singapore
Give to live is an integrated advertising campaign that seeks to raise awareness abut blood donation amongst youths. Most Singapore youths assume donating blood to be boring and we aim to correct that. Cross collaborating with Race The Dead, an annual fun run with obstacles and zombies, we encourage for all participants to donate blood prior to the race for extra lives in the race. Putting blood donation into a relatable and gamified context, it helps to raise awareness to our target audience whilst keeping it fun and engaging.
This campaign was awarded:
Silver for Crowbar Awards 2015 - Interactive Category
Bronze for Crowbar Awards 2015 - Advertising Category
Crowbar Awards is hosted by the Association of Advertising & Marketing Singapore
