• @belsum
  • Technology Director, Mortarr
I'm a technology leader with a background in marketing strategy, data, and analytics. I'm interested in leading a full stack team of technologists, from software development to data engineering and data science. I'd love to join an early stage startup with strong female leadership. My areas of expertise include strategic roadmap creation, process improvement, and product enhancement prioritization.
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Positions

Technology Director

  • Mortarr
  • Jun 2020 - Present

What Allison's working on

What Allison's working on

2021

May 20, 2021
May 20, 2021
Spoke on a panel
I spoke on a panel of data leaders about our experiences operationalizing data strategy.  I answered audience questions about defining and setting audacious goals and using analysis to ruthlessly prioritize your product development roadmap. My favorite question was about blockchain, which no one else on the panel could answer but since I wrote my MBA capstone on it, I could!
May 03, 2021
May 03, 2021
Updated a Product Feature
Wrote an exploratory data analysis (EDA)
I identified a niche product feature and analyzed the usage of all key functionalities by cohort to discover it was only being used by 12% of its potential audience. I then deprioritized all engineering work focused on enhancing that feature, which saved $45k in unnecessary development costs over two months. 

2020

Jan 20, 2020
Jan 20, 2020
Completed Capstone Project
Earned an MBA
My final assignment for my MBA program was my capstone project. I researched blockchain and proposed multiple uses for that technology outside of cryptocurrency. My focus was on opportunities for marketing and data access and validation, specific to an international QSR pizza chain, widely known for being a technology early adapter.
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