Excited to host a conversation about the power of small, purposeful communities on October 20th. This is free to attend and you can register here:
I want to talk about the community use cases that aren't typically discussed: small groups working to understand change, to support each other through transformations, and to gather regularly to grow personally and professionally.
Case in point - I ran a pilot project to understand the role of purpose in a small community. We benchmarked 20 psychosocial variables before the pilot and measured change after the pilot. In just 7 weeks, we saw significant improvement on 12 of the 20 variables.
Small is powerful!
Session description:Bill will present primary research on the role of purpose in community strategy, give a summary of recent research on how brands are investing in high-touch online community experiences for their executive customers, and offer guidance on how to think about creating more purposeful and intimate communities for your organization.
When most brands think "community", they think of online forums that are focused on support and knowledge management - this is an unfortunate limiting belief.
The pandemic forced the mass adoption of digital collaboration tools and triggered a sober look at how we spend our time online. Many people are now searching for more meaningful, authentic, and intimate online experiences.
These facts point to significant opportunities for online communities a central role in experiences that have traditionally been relegated to in-person, including Executive advisory boards, mastermind groups, industry innovation and much more.