So what is the deal with purple at WooCommerce? Do the designers dream in purple? Sure, this is only two of the questions that were asked as Marcus and Ronald chatted with Andrei Slobtsov and Fernando Perez, both working on the branding and design team at WooCommerce. Of course we went much deeper into what they do, how they make decisions around branding and even looking at the bigger picture of how it plays into all of Automattic's branding.

https://dothewoo.io/woocommerce-branding-design/