Boris Leshinsky
  • @boris_leshinsky
  • “Tactics without strategy is the noise before the defeat”, Sun Tzu
  • Sydney, Australia
Digital Marketing Strategist and Consultant,  a "T-shaped" marketer with 15 years of experience.

As a Consultant, I am putting everything I've learnt together into a holistic Customer Journey Consulting approach.

Leader and builder of cross-functional teams, innovator, creative problem solver, forever learner, dedicated father and wannabe Tai Chi master.

SEM, Paid Social and Programmatic had been my 'bread and butter' channels, including leading agency teams specialized in these. I have experience in most areas of digital marketing, primarily agency-side as well as freelancing and entrepreneurship. 
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Aug 2022 - Present

Co-Founder / Digital Marketing Consultant, Fractascale Consulting

Mar 2021 - Jun 2022

Head of Digital, Shines Digital

May 2016 - Nov 2020

National Head of Programmatic and Paid Social, News Xtend, News Corp Australia