Key Players: The Stocker

Who will provide the product with what makes it valuable?

The role of what I am calling “The Stocker” is one that sometimes gets overlooked. Someone has to ensure that the website or product has regular, quality content and information on it. Hence, the necessity for the Stocker. 

For print projects, the stocker role is the Creator, since there is no step to populate anything other than the final design. For websites and apps, this role is one that is ongoing and requires a person to understand the vision of the designer and the strategy of the Owner. The Stocker generally should be an expert at posting HTML and multimedia and knowing how it will be consumed by the user. 

This role is also critical to maintain SEO rankings and content discoverability. It is generally the “keeper or the content” and responsible for checking content metrics and providing feedback to the Owner regarding emerging trends.