Designed process

Key Players: The Creator

Who is the person that will create the vision of what the product should be?

What are we building? What is the copy structure? What does this magazine look like?

The Creator often comes in many flavors. UX Designer, UX Researcher, Copy Writer, or Visual Designer just to name a few. Whatever you call them, their duties are to research and create based on that information.


Oftentimes, Creators work together to be able to perform their duties. Sometimes, Creators work by themselves and perform all of the duties that are necessary to perform their role.


The type and amount of creators depend on the project. It is important to understand which types you need, what roles they will serve, and how that cost will impact the budget of the product. For that reason, many financial people believe they can get by with minimal staffing for this role, assuming a creative can perform every duty necessary. 


This is not always the case, as most creatives can excel at a few things and are fairly poor at others. For this reason, and because everyone is different, you have to understand what your goal is, what you need, and if you have the staff and budget to get there. 


Key questions to ask yourself before the project starts:


  1. Has the person gathering the requirements and research been identified?
  2. Who will be creating the wireframes? (If a web-based project)
  3. Who will be supplying the copy?
  4. Who will be creating the look and feel of the project?
  5. What is your feedback method, and who is responsible to implement it (or not)?


The Creator should be at least a part of off of these tasks.
Similarly to the Builder, the Creator is a natural problem solver, and creative thinking oftentimes can solve many issues facing any project. 


Don’t discount them as just the person that executes; They are much more valuable than that.