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The Ultimate Guide to Visual Perception and Design

  • Create and enhance visual designs so they are logical and easy to use, based on principles of human visual perception.
  • Create intuitive visual designs based on 10 principles of human visual perception, from the Law of Similarity to the Law of Common Fate.
  • Use color to make designs easier to use, aesthetically pleasing and accessible to all.
  • Utilize imagery that support human vision and perception so that people are supported rather than hindered in their tasks.