Let’s imagine that you’re a content strategist at an ecommerce company with a global presence, and your task is to introduce content governance into the wider organization. 

Not only that, but you have to get your colleagues engaged and excited about the topic, and to really understand its value. Not an easy thing to do when people are already plenty busy and don’t want to be distracted from their daily work.

This is the challenge that Megan Nixon faced as content strategy lead at Wayfair. In her presentation at Contentful Fast Forward 2021, she explained how her company embraced content governance, and her success in getting key stakeholders invested in it. In this post she shares some of her key learnings.