One of the market leaders in the European D2C (direct-to-consumer) pet food market, Pets Deli is a purveyor of high-quality food and supplies for both feline or canine companions. 

For Black Friday 2021, the company saw its online conversion rates increase by 51% compared to the same day the previous year.

Using a personalization solution from Ninetailed and Contentful, Pets Deli could quickly identify which pricing strategies were most effective in converting visitors into customers, and make changes accordingly.