From the 12th edition of the Social Media Day Poland conference:
"Speakers at the conference will also include Christian A. Dumais, who is best known to 200,000 people on Twitter as the "Drunk Hulk". What does an American lecturer at Wrocław universities write about on Twitter? How did he achieve a popularity record with a tweet on social media? – Christian A. Dumais, who lives in Wrocław, will tell us."
