Hola 👋🏻 

I currently work at Meta (Facebook) as a Marketing Science Measurement Partner providing strategic direction to the biggest advertisers in LATAM regarding decision making based on data and science.

Important part of my role is to share learnings, provide tools and education to the advertising industry about measurement and Meta products, participating as a speaker in different internal/external forums and trainings to spread knowledge.

Previous to Meta, I have over 10 years of experience in data-centric and strategic consultancy roles, transforming data into executable insights that has driven companies' decisions. Expert in making comprehensible for any audience, definition, and usage of any kind of business products.

Regarding my educational background, I graduated as a Mathematical Engineer from Instituto Politécnico Nacional and recently concluded an Executive MBA from Quantic Business School with a full scholarship granted.

I write about career growth, data analytics and great learning resources, looking to boost knowledge of any person who is passionate about continuous learning. Also I lead initiatives to increase participation of Girls and Women in STEM related fields.

Follow me and let’s thrive together!