Casandra Sandu

2022
Feb 20, 2022
Feb 20, 2022
Reposted by Casandra Sandu
Today we wrapped up our last hackathons test (after having the page live for 2-weeks) and took stock of the results.

Book community version:
🗣️ Discord community size had a total of 35 active members
🖱️
Landing page got 15 hits and 4 signed up to the waitlist
❌ Missed target by 76% (4/17)

Products people version:
🗣️ LinkedIn posts got a total of 2.294 views with 17 reactions
🖱️
Landing page got 27 hits and 5 singed up to the waitlist
❌ Missed target by 89% (5/45)

😅 Bonus: Noone bought us a coffee

Upon review, the team thinks that we can improve signups by making a few improvements to the current setup and try new ways to promote it. All in all, we still believe in this idea and decided to give it another go at our next hackathon.
Feb 06, 2022
Feb 06, 2022
Reposted by Casandra Sandu
This weekend we ran our first testing business ideas hackathon (🤖 Tink-A-Thon). Where in a few days come up with an idea for a new product or service and test it. Focusing on how to validate the idea not how to build it. The process looks something like this:
 
Day 1: Pitch ideas and pick the most interesting one
Day 2: Define and describe the product/service
Day 3: Build and launch the test
 
For this hackathon we settled on a testing idea called 🎉celebrate.it. A web app solution that lets you easily celebrate important milestones with others.

We tested two different versions of this:

Reading comunity: 🎉celebrate.it - Share your reading achievements
Products people: 🎉celebrate.it - Share milestones with your team
 
Validation method
⬇️ Social media promotion (Discord/LinkedIn)
⬇️ Landing Page
🎯 Email Signup
☕ Bonus: Bought us a coffee

Tools
  • Softr (landing page)
  • Gmail (email, duh)
  • Google Sheet (capture signups)
  • Zapier (automate signup capture)
  • Figma (illustrations)
  • Notion (collaboration)
  • Miro (lightning demos)
  • Whiteboards & markers (ofc.)
2021
Nov 12, 2021
Nov 12, 2021
Reposted by Casandra Sandu
Product Manager, Trackunit
In just one week we were able to map the problem and our assumptions, generate a plethora of ideas, decide on a prototype a solution, and eventually test it with our customers - generating a bunch of learnings
Jun 01, 2021
Jun 01, 2021
Ended my journey as Information Architecture and Persuasive Design Student at Aalborg Universitet.
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Information Architecture and Persuasive Design Student, Aalborg Universitet
Apr 21, 2021
Apr 21, 2021
Had a blast listening to many inclusive and impactful talks in the span of two days at Config2021.
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2020
Aug 01, 2020
Aug 01, 2020
Excited to join Trackunit as Product Designer! 🎉
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Product Designer, Trackunit
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