Product Marketing Leader
Great product marketing videos have 3 things in common: problem, product, outcomes. All wrapped in one honest story.
Unlike brand awareness videos, product marketing videos can be used to increase sales velocity and sales rate in B2B companies.
Because over 53% of economic buyers make a decision without booking a demo.
So, make them available on a “rep-free “, on demand demo videos channel”. It will work like magic. And it’s 18x less expensive with Synthesia than with an agency.
Here my latest!
Have you ever gotten positioning right?Honest, humble answers might lean towards "no" rather than "yes".
I'm 80% there, after a Command of the Message workshop.
We worked towards developing all essential assets – from key messages to proof points and differentiators – to enable the entire company on selling, marketing, and connect effectively with customers.
The remaining20% is the hardest – and that is turning all of this work into audible ready language that customers instantly relat to.
What's your experience with positioning from a sales and PMM perspective?
Excited to join Dixa as Director Product Marketing! 🎉
Customer Empathy in Effective Messaging | Clubhouse Host & Speaker
InterviewedSoum Rakshit, co-funder ofaward-winning sexual health tech company Mystery vibe.
- How to craft irresistible and authentic messaging targeting reluctant audiences
- How to succeed in positioning innovative tech products without getting associated with the wrong industry