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Right now, you can get in touch with me for a few things:
Advising companies
Full time roles
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Product Marketing Leader 
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C's Collections

Product Marketing Videos

1 Highlight
2022
Feb 15, 2022
Feb 15, 2022

Videos


Great product marketing videos have 3 things in common: problem, product, outcomes. All wrapped in one honest story.

Unlike brand awareness videos, product marketing videos can be used to increase sales velocity and sales rate in B2B companies. 

Because over 53% of economic buyers make a decision without booking a demo.

So, make them available on a “rep-free “, on demand demo videos channel”. It will work like magic. And it’s 18x less expensive with Synthesia than with an agency.

Here my latest!
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Jan 15, 2022
Jan 15, 2022

Have you ever gotten positioning right?

Honest, humble answers might lean towards "no" rather than "yes". 
I'm 80% there, after a Command of the Message workshop. 

We worked towards developing all essential assets – from key messages to proof points and differentiators – to enable the entire company on selling, marketing, and connect effectively with customers. 

The remaining20% is the hardest – and that is turning all of this work into audible ready language that customers instantly relat to. 

What's your experience with positioning from a sales and PMM perspective?
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2021
Nov 04, 2021
Nov 04, 2021
Strategy & execution for the first (customer-facing) thematic release – called Service On-the-go.

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Jul 27, 2021
Jul 27, 2021
Coordinated and co-created the strategy for a multi-channel marketing campaign announcing Dixa's $100M Series C fundraising event working with Dayana Nevo, Marketing VP.
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Jun 01, 2021
Jun 01, 2021
Excited to join Dixa as Director Product Marketing! 🎉
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Director Product Marketing, Dixa
Mar 03, 2021
Mar 03, 2021

Customer Empathy in Effective Messaging | Clubhouse Host & Speaker 

 
InterviewedSoum Rakshit, co-funder ofaward-winning sexual health tech company Mystery vibe. 
  • How to craft irresistible and authentic messaging targeting reluctant audiences
  • How to succeed in positioning innovative tech products without getting associated with the wrong industry
https://www.clubhouse.com/event/xljgEONX
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