Have you ever gotten positioning right?
Honest, humble answers might lean towards "no" rather than "yes".
I'm 80% there, after a Command of the Message workshop.
We worked towards developing all essential assets – from key messages to proof points and differentiators – to enable the entire company on selling, marketing, and connect effectively with customers.
The remaining20% is the hardest – and that is turning all of this work into audible ready language that customers instantly relat to.
What's your experience with positioning from a sales and PMM perspective?
I'm 80% there, after a Command of the Message workshop.
We worked towards developing all essential assets – from key messages to proof points and differentiators – to enable the entire company on selling, marketing, and connect effectively with customers.
The remaining20% is the hardest – and that is turning all of this work into audible ready language that customers instantly relat to.
What's your experience with positioning from a sales and PMM perspective?