I currently manage content marketing and SEO strategy efforts for Goodwall. For the Goodwall Blog, I coordinate with freelancers, contributors, and in-house talent to maintain a top digital publication spanning self-improvement, social impact, college preparation, career development, climate action, work-life balance, and more, all aimed at students, young professionals, and entrepreneurs. Other related efforts include search engine optimization (SEO), outreach, guest posting, and defining the content strategy.
For the website as a whole, I lead technical SEO operations, which include regular site audits, performance analyses, and overseeing implementation and results of recommended optimizations. In my first year, I've improved web traffic by more than 250% and increased ranked-for keywords (US, top 100) by 32x. I monitor the site's health on a daily basis using GSC, Google Analytics, Ahrefs, Hexometer, and other tools, and I make use of only "white hat" SEO techniques while sticking to Google's best practices, rules, and suggestions.
As a native English speaker on an international team, I also occasionally assist with: writing copy for landing pages, penning press releases, ideating mobile app wording, crafting B2B case studies, sending out email newsletters, and other communications-related efforts.
For the website as a whole, I lead technical SEO operations, which include regular site audits, performance analyses, and overseeing implementation and results of recommended optimizations. In my first year, I've improved web traffic by more than 250% and increased ranked-for keywords (US, top 100) by 32x. I monitor the site's health on a daily basis using GSC, Google Analytics, Ahrefs, Hexometer, and other tools, and I make use of only "white hat" SEO techniques while sticking to Google's best practices, rules, and suggestions.
As a native English speaker on an international team, I also occasionally assist with: writing copy for landing pages, penning press releases, ideating mobile app wording, crafting B2B case studies, sending out email newsletters, and other communications-related efforts.