https://www.youtube.com/watch?v=WjaWm0-huEs

📚 What is this video about? 📚
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” - Simon Sinek

In this video, I go over how your business can use Sinek's Golden Circle theory to create brand that inspires your employees and customers.

Think about Nike. We can argue that you find similar quality clothing for a cheaper price. So why does that “check” mean so much?
Because Nike doesn’t sell us the sweat pants or hoodie aka the what. It sells us the the symbolism of “Just Do It”.

Sinek argues that brands need to focus their marketing around answering 3 questions in the following order:
Why? - Why does your brand exist? What is the purpose? What does your brand truly stand for?
How? - How do you meet that purpose?
What? - What do you do? What do you physically sell?

Check out Simon Sinek’s website for more info: https://simonsinek.com/commit/the-gol...

Important Clarification: Sinek's go-to example is usually Apple and not Nike. In this video, we're just using Nike as an example of a brand that fits into the Golden Circle Theory. We are not implying that Nike has used the Golden Circle Theory or that there is any connection between Sinek and Nike.

⌛ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁𝘀 ⌛
0:00 - What is this video about?
0:18 - Who is EntreKey?
0:34 - Who is Simon Sinek?
0:52 - What is Sinek's Golden Circle Theory?
1:40 - Here's an interest way to look at the Golden Circle Theory
1:57 - 1 | Your Why
2:26 - 2 | Your How
2:58 - 3 | Your What
3:32 - Here's an example using Nike
4:11 - Quick Summary
4:18 - Why does this matter for business owners or entrepreneurs?
5:32 - How can you use the Golden Circle Theory to strengthen your business?
5:48 - Remember to subscribe for more!

Article that gave the “Vision, Method, Product” version of Golden Circle: https://uxplanet.org/3-things-wrong-w...

#️⃣ Tags
#Branding #GoldenCircle #Businesstips #SmallBusiness #SimonSinek #ExplainerVideo #entrepreneurship #howto #marketing #sales #leadership