We'd had enough. Every marketing position we'd worked had left us in the unfair situation of fixing all the problems but never acknowledging our contributions. Further, it seemed like the organizations were designed to dump work on the search desk (his forte) and the display desk (my position) while having management hold endless meetings that caused nothing to get done.
So we left. And we started a company dedicated to two truths:
- Analytics is the foundation of all sales and marketing. Without accurate measurement, you're guessing.
- Meetings better have a damned good reason.