As a strategist, I work on far-reaching campaigns for governmental institutions and business clients as well as on projects related to brand positioning and brand architecture. I support clients from both the public and private sector and their brands in establishing themselves in an environment of ever-changing conditions and needs. 

Additional to my my role as a strategist, I am the Berlin representative of the BrandAsset® Valuator (BAV®). The brand management tool BAV® is the world’s largest and leading empirical study of consumer brand perceptions. The tool is proprietary to New York consultancy BAV Group with expertise in consumer insights and marketing strategy, whom I am in constant exchange with.