I help cross-functional teams vett their best ideas through brainstorming, statistical evidence, and customer narrative analysis(both hypothetical and, ideally, based on actual feedback).
My teams find consensus on roadmap priorities and actually release product enhancements according to those evidence-based priorities, on a regular cadence that stakeholders can depend on.
Finding that consensus takes work, which I do: I talk to/survey everyone(including customers), I gather artifacts to craft a shared vision, I map out data/UX flows to bring clarity and highlight blind spots, I document dependencies, I coordinate across dev teams to drive toward timely and cost-effective release, and I do my work in a shared/transparent space (Confluence, Notion, Jira, Trello, Miro, Figma, etc) so that every part of the business can drop in and contribute.
Here are some of the things that I think about, investigate, and decision on as a product leader: customer expectations, core competencies of our business, costs/benefits/risks/threats, KPI benchmarks, business decisions we must take, implications to our brand posture, implications to our market positioning relative to major competitors, and the list goes on - it's a lot, so I am very serious about writing it all down in a centralized PRD, project charter, or other single-source-of-truth which everyone can work against.
I am a certified scrum master and product owner, I know about and support agile methodology, but I don't let these frameworks slow down growth nor stop designers or developers from just getting their job done.
I have experience in very large companies and in very small ones, in B2B and in D2C, and I have worked on platforms, mobile apps, web and desktop applications. I think LLMs and machine learning are interesting, but I think products that make money in exchange for delivering actual customer value are many times more interesting than the latest hype train(gamification, crypto, blockchain, everything-must-be-social, etc). I see it as my job to differentiate between things that are interesting to me/my team/our stakeholders and things that are valuable to our customers who ultimately pay us.
