Tom Smith
  • @ctsmithiii
IT analyst and marketing strategist helping companies that use data and technology to solve business problems tell their story.

♦ Driven more than $37 billion in total revenue for clients and employers.
♦ Strategic marketing positioning and CX expert.
♦ Brand differentiator.
♦ Transformational digital leader.
♦ Content strategist, creator, storyteller.

♦ Innovator and change agent energized by solving business problems to drive revenue. 

As a digital analyst and strategist, I interview customers, employees, and stakeholders to gather insights that will improve knowledge and customer experience (CX). I use data to create stories that will help make informed business decisions.

I believe a great CX can differentiate brands and create an emotional connection with consumers. I am passionate about UX and CX, and I strive to deliver memorable experiences every day.

I create stories with data to help make informed business decisions to promote:

♦ Digital transformation - help clients see friction and opportunities through their customers' eyes.
♦ DevOps – listen to consumers in real-time and iterate to provide a great CX.
♦ Use data, internet of things (IoT), artificial intelligence (AI), machine learning (ML), natural language processing (NLP), deep learning (DL), and robotic process automation (RPA) to make informed business decisions and automate business processes.
♦ Use technology to drive revenue and reduce costs.

I differentiate brands by improving UX and delivering memorable CX to create an emotional connection to the brand, customers for life, and referrals.

► EXPERIENCE ◄
Technology analyst and marketing strategist who has interviewed more than 3,000 IT executives, written more than 1,500 articles, and worked with more than 120 clients in 18 different industries to drive revenue and reduce expense.

Let me know how I can assist you or your organization.
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Resume

Sep 2021 - Present

Lead Content Strategist, Cognizant

May 1999 - Present

Digital Analyst & Strategist, Insights From Analytics