In business, success often boils down to one simple principle: create a product that people want to buy. Despite this obvious truth, many startups fail because they overlook it. They get lost in complicated algorithms and strategies instead of asking themselves simple questions.
For example, in IT development, a common mistake is to develop features without first planning the product lifecycle or calculating the unit economics. But these details pale in comparison to the importance of ensuring that your product meets the needs of your target market.
To achieve this, it's crucial to follow basic principles such as Gall's law, the Product/Market-fit principle, and the 5 Cybernetics Principles. By focusing on these fundamental concepts, you can build a product that satisfies customers' needs and stands a better chance of succeeding.
Of course, it's tempting to try to be a genius and come up with brilliant ideas. But for most of us, it's more realistic to make a series of "good enough" decisions. Leave the genius moves to the experts and stick to what you know works. Ultimately, it's the simple principles that will guide your product to success.