Victor's del Taqueria

Victor’s is a concept taquería based in Acapulco de Jaurez, Mexico. 

We developed a new graphic identity for the store during the pandemic, focusing on promoting its delivery and take away service. For aesthetics, we merge the graphics of traditional neighborhood Acapulco restaurants and their iconic delivery brochures, with something a little more refined and trendy. That summed up Victor's vibe: a small, lowkey place, with high-quality cuisine, and run by its own owners Victor and his wife Juanita.

FIND THE FULL PROJECT HERE