Senior Marketing Leader specializing in global brand and product marketing, multi-market communications, commercial development of brand partnerships, and localized digital campaigns. Leading high-performing, cross-functional teams whilst delivering marketing strategies.
Driving strategic marketing decisions based on comprehensive data analytics and insights. Applying a human-centric approach to campaign planning across global flagship programs with local brand narratives in the market. Extensive experience accumulated from 7+ years in marketing leadership roles across global companies including Klasha, Payday and Boomplay.