Hey eXperience 👋⚡
A well-defined Product Strategy will include a Product Mission, a Product Vision, and many Product Goals for immediate to future milestones in the product lifecycle. It is crucial to have a solid shared understanding of these components within Product Development \ Management to deliver a top-notch product.
Over the last year, we matured as an organisation in our understanding of the overall User Experience (UX) domain and have started to appreciate the importance of prioritising UX over UI and Users over Stakeholders (Stakeholder Experience 🤣). My Lead UX Designer (Anna Szumska) did an excellent job capturing our journey within a UX Maturity Scale.
As a result, I was able to define the experience journey for our users via a roadmap that extended from User Experience (UX) to Customer Experience (CX) and then furthermore into Healthcare UX (HUX) \ Clinical UX (CUX).
CX refers to how a brand engages with its potential customer's journey - from marketing, sales, customer service, repurchase of any other product, and everywhere in between. It's every single interaction a potential customer has with a brand.Â
I highly recommend investing in a UX Maturity model to improve your understanding of the overall experience delivered to the customer via a product or solution.
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