Elizabeth Irvine is the VP of Marketing for MarketMuse, driving the content, demand generation and sales enablement initiatives for the organization. Elizabeth spent over eight years at TechTarget, five of which were in London where she built the site marketing department for the new European branch spanning four international markets and languages. She spent a year at Gartner, building an audience for their marketing-focused product and also spent a year at an early stage startup, Code Ocean. 

 

Elizabeth joined MarketMuse in 2018 as the first full-time marketer and built the marketing structure and automation from the ground up. She organized the marketing launch for MarketMuse’s first self-serve products, launched an affiliate program and regularly litters the company slack with corny quips and The Office gifs.