In the culture & music biz since 1994, I was initially active in the area of ​​exhibition, seminar & event organization.
In 1999 I took over the production department at an independent, physical music distributor, where I acquired my knowledge of vinyl & CD manufacturing, music marketing and sales promotion, as well as classic label management from scratch.
In 2001 I switched to the EFA-Medien-Distribution team in Hamburg, where I gained further international experience in sales management for labels such as Basic Channel, BPitch Control, International DeeJay Gigolo Records, Kanzleramt, Chicks on Speed ​​and Tresor.
Starting in 2004 with the establishment of my own small consulting agency electroslam.com, I mainly concentrated on digital music marketing and advised distributors, labels and artists as a freelancer. Among other things, I was able to significantly contribute to the development of the distribution label pool of the independent, digital service provider finetunes GmbH.
At the same time, I worked on becoming more professional in the book and publishing industry and was appointed to head the eBook and audio book department at Zebralution GmbH in Berlin in 2012. There I coordinated eBook product- and sales management for publishers such as Bastei Lübbe, Orell Füssli, Rogner and Bernhard, Koch / Hannibal and Diaphanes.
I was also responsible for the acquisition of publishers and digital marketing for all audio book labels as Random House Audio, Argon, Bastei Lübbe Audio, Hoffmann & Campe, Hörbuch Hamburg and many others. In 2015, I switched to Deezer, a streaming platform, as Senior Manager Audiobooks, where I set up and curated the audio book area, helped shaping the marketing strategy (including TV advertising!) and managed the audiobook-app development.
As Senior Category Manager Digital - Audio & Projects, I now am responsible for exclusive audiobook downloads at Thalia Bücher GmbH since 2020.