✨ Let’s set the scene…
Word Tonic is an online community and learning platform for Gen-Z Copywriters. Every month there is a new Copywriting Challenge, and with over 400 active members, it's notoriously hard to win. And in September 2023, I decided to take my chances and add my entry to the pile.
📖 The Brief
To create a social media graphic using Contra's tagline: 'Work the way you want'.
⚙ The Process
I documented my process via my LinkedIn page, in the form of an untidy mindmap.
💡The Results
An Instagram carousel that ended up winning the September challenge! It was also featured on Word Tonic's Instagram account, and noticed by Contra in the comments.