Portfolio
Wrote an article for how I made the transition from Data Scientist to Product Manager. https://medium.com/@will.essilfie/how-to-get-your-first-product-manager-role-387885d5e0c5
Launched Global Markets, a new event type integrating the best of ECRM and RangeMe. Oversaw user experience and API integration between the two businesses.
Published a post exploring the history of Ginger Ale and the Black community.
Co-led Black Product Manager's "Building the roadmap to success" conference, a first for the organization.
Launched an updated essilfie.com inspired by Transport NSW (Australia)'s design system. Designed website from scratch with Figma and implemented as a Jekyll site hosted on GitHub pages
Launched RangeMe Plus, the second-ever paid subscription plan for suppliers on the platform. Led research and monetization strategy in addition to launching 3 new product areas for the plan.
Led product launch of Buyer Home, a new product area centered around improving brand/product buyer discovery for RangeMe's 10k+ U.S. buyers
Helped relaunch Coffee@CU, a platform to connect Columbia students to connect for coffee (or tea). Project eventually transferred to ADI Labs.